Free delivery when you spend over £45.00


newborn-link1.jpgBaby Central specialises in products for parents and babies to support you through pregnancy and beyond.

Our History

Baby Central is owned by Central Medical Supplies Ltd (CMS) which was established in the historical market town of Leek, Staffordshire, over 30 years ago. Founded by Philip Champ, who remains at the helm as MD, CMS has gained a strong reputation of supplying both the NHS and private sector.  

Many of CMS’s products go to both hospitals and to you, the consumer. Inspired by the passion of parents, we continue add products that focus on great functionality for mums and good health for baby. We employ a highly trained team of sales and technical personnel, including a company midwifery expert, who are available to answer any maternity questions you may have.

For further information about Central Medical Supplies Ltd please visit

Our Brands

Becoming the sole distributor of Dr Brown’s products to the UK market 14 years ago, we continue to represent and distribute a selection of major baby and maternity brands. The award-winning pregnancy and feeding pillow range from dreamgenii, the well-loved Maternity Lingerie range from Cantaloop (those famous c-section briefs!) and hospital grade Ameda Breast pumps are amongst the range of quality products we distribute to major retailers and independent nursery outlets throughout the UK.